【AZ - Coffee】AfterEffects Promotional Demo

AZ Coffee is a new brand that sells high-quality coffee from all around the world. Their goal is to reach a broader audience and help people get into specialty coffee. Although their prices are not low, they make up for that in convenience. It works similarly to Bright Cellars but for coffee. Customers can take a quiz on their site to receive custom packs that they are more likely to enjoy. Also, they offer replacements or money back in case the customer is not happy with what is sent.

They want us to create a short video (for Instagram Reels, YouTube Shorts, and Tiktok) to explain the process:

1:Take a simple and quick quiz

2:View our personalized recommendations

3:Enjoy new coffee every month

The text can be lorem ipsum or adapted from Bright Cellar's website. That is also their main design reference. They want something that looks fun, dynamic, and easy to understand. Also, they want it to appeal to people in their late 20s and early 30s who live in bigger cities and are interested in cooking, traveling, and technology, who might not be that familiar with specialty coffee yet. They don't have a brand guide, but they like black and white, clean designs, animated text, and a "hipster" look and feel.

They have a slogan and creative concept for the campaign: "A new world at your fingertips". The idea behind this concept is that by buying from AZ Coffee you can not only get a taste of products from other countries without having to leave your home; but are also able to discover a whole new community and hobby. That slogan should be incorporated, and if the concept of the brand comes through in the video that's a plus. We don't have their logo file yet, so use a placeholder.